[{"data":1,"prerenderedAt":271},["Reactive",2],{"configuration":3,"main-navigation":63,"footer-navigation":114,"blog--PHP-Security":139,"PHP-Security--blog-feed":179},{"data":4,"meta":62},{"id":5,"attributes":6},1,{"instagram_url":7,"linkedin_url":8,"createdAt":9,"updatedAt":10,"facebook_url":11,"tiktok_url":12,"newsletter_signup_heading":13,"newsletter_signup_privacy_notice":14,"email":15,"telephone":16,"instagram_handle":17,"linkedin_handle":17,"facebook_handle":17,"tiktok_handle":17,"meta_title_suffix":18,"cookie_consent_interstitial_heading":19,"cookie_consent_interstitial_wysiwyg":20,"cookie_consent_interstitial_type_necessary":21,"cookie_consent_interstitial_type_analytics":21,"cookie_consent_interstitial_type_preferences":21,"cookie_consent_interstitial_type_marketing":21,"structured_data_name":18,"structured_data_description":22,"structured_data_address_locality":23,"structured_data_address_country":24,"meta_og_image":25,"structured_data_logo":49},"https://instagram.com/strawberry_blonde_marketing","https://www.linkedin.com/company/strawberry-blonde-marketing","2023-05-31T19:43:32.885Z","2025-04-06T19:13:25.598Z","https://www.facebook.com/people/Strawberry-Blonde-Marketing/100090879132639","https://tiktok.com/@strawberryblondemark","Sign up to our newsletter","\u003Cp>\u003Cspan style=\"white-space: pre-wrap;\">At Strawberry Blonde Marketing, we will protect your personal data. By signing up to the newsletter you are agreeing to our \u003Ca href=\"../../../privacy-policy\">privacy policy\u003C/a>\u003C/span>\u003C/p>","hello@strawberryblonde.marketing","07889 643370",null,"Strawberry Blonde Marketing","Cookies","\u003Cdiv>\n\u003Cdiv>We use cookies and other tracking technologies to improve your browsing experience on our website, to analyse our website traffic, and to understand where our visitors are coming from. \u003Ca href=\"../../../cookie-policy\">Read more on our cookie policy\u003C/a>.\u003C/div>\n\u003C/div>","","Delve into the array of our marketing services, crafted to fulfil your every marketing requirement.","Leeds","GB",{"data":26},{"id":27,"attributes":28},8,{"name":29,"alternativeText":30,"caption":17,"width":31,"height":32,"formats":33,"hash":43,"ext":35,"mime":38,"size":44,"url":45,"previewUrl":17,"provider":46,"provider_metadata":17,"createdAt":47,"updatedAt":48},"SBM_OG_Image.png","Marketing Made Juicy",1200,630,{"thumbnail":34},{"ext":35,"url":36,"hash":37,"mime":38,"name":39,"path":17,"size":40,"width":41,"height":42},".png","/uploads/thumbnail_SBM_OG_Image_1de6ef38ff.png","thumbnail_SBM_OG_Image_1de6ef38ff","image/png","thumbnail_SBM_OG_Image.png",31.01,245,129,"SBM_OG_Image_1de6ef38ff",251.31,"/uploads/SBM_OG_Image_1de6ef38ff.png","local","2023-11-25T10:24:48.756Z","2023-11-26T21:57:37.732Z",{"data":50},{"id":51,"attributes":52},23,{"name":53,"alternativeText":17,"caption":17,"width":54,"height":55,"formats":17,"hash":56,"ext":57,"mime":58,"size":59,"url":60,"previewUrl":17,"provider":46,"provider_metadata":17,"createdAt":61,"updatedAt":61},"Group.svg",148,147,"Group_05a7ee1bbf",".svg","image/svg+xml",7.07,"/uploads/Group_05a7ee1bbf.svg","2025-04-06T19:13:11.493Z",{},[64,80,92,104],{"id":65,"title":66,"menuAttached":67,"order":5,"path":68,"type":69,"uiRouterKey":70,"slug":71,"external":72,"related":73,"items":79},3,"About",true,"/about","INTERNAL","about","about-1",false,{"id":5,"createdAt":74,"updatedAt":75,"publishedAt":76,"slug":70,"title":66,"__contentType":77,"navigationItemId":65,"__templateName":78},"2023-03-02T20:48:12.876Z","2026-09-03T19:06:35.574Z","2023-03-02T21:01:08.596Z","api::page.page","Generic",[],{"id":81,"title":82,"menuAttached":67,"order":83,"path":84,"type":69,"uiRouterKey":85,"slug":85,"external":72,"related":86,"items":91},4,"Services",2,"/services","services-1",{"id":81,"createdAt":87,"updatedAt":88,"publishedAt":89,"slug":90,"title":82,"__contentType":77,"navigationItemId":81,"__templateName":78},"2023-05-21T09:52:04.541Z","2024-05-17T19:25:12.857Z","2023-05-21T09:52:06.075Z","services",[],{"id":93,"title":94,"menuAttached":67,"order":65,"path":95,"type":69,"uiRouterKey":96,"slug":96,"external":72,"related":97,"items":103},5,"Blog","/blog","blog-1",{"id":98,"createdAt":99,"updatedAt":100,"publishedAt":101,"slug":102,"title":94,"__contentType":77,"navigationItemId":93,"__templateName":78},9,"2023-08-09T19:46:22.357Z","2024-03-01T16:34:00.348Z","2023-08-09T19:46:24.323Z","blog",[],{"id":83,"title":105,"menuAttached":67,"order":81,"path":106,"type":69,"uiRouterKey":107,"slug":108,"external":72,"related":109,"items":113},"Contact","/contact","contact","contact-1",{"id":83,"createdAt":110,"updatedAt":111,"publishedAt":112,"slug":107,"title":105,"__contentType":77,"navigationItemId":83,"__templateName":78},"2023-03-02T20:48:41.324Z","2026-09-03T19:19:36.544Z","2023-03-02T21:03:21.786Z",[],[115,127],{"id":116,"title":117,"menuAttached":67,"order":5,"path":118,"type":69,"uiRouterKey":119,"slug":120,"external":72,"related":121,"items":126},10,"Privacy policy","/privacy-policy","privacy-policy-1","privacy-policy-2",{"id":93,"createdAt":122,"updatedAt":123,"publishedAt":124,"slug":125,"title":117,"__contentType":77,"navigationItemId":116,"__templateName":78},"2023-06-04T07:45:11.266Z","2024-10-12T07:19:23.483Z","2023-06-04T07:45:12.790Z","privacy-policy",[],{"id":98,"title":128,"menuAttached":67,"order":83,"path":129,"type":69,"uiRouterKey":130,"slug":131,"external":72,"related":132,"items":138},"Cookie policy","/cookie-policy","cookie-policy-1","cookie-policy-2",{"id":133,"createdAt":134,"updatedAt":135,"publishedAt":136,"slug":137,"title":128,"__contentType":77,"navigationItemId":98,"__templateName":78},6,"2023-06-04T07:45:24.772Z","2024-10-12T07:19:14.343Z","2023-06-04T07:45:25.783Z","cookie-policy",[],{"id":98,"attributes":140},{"createdAt":141,"updatedAt":142,"publishedAt":143,"slug":144,"title":145,"published_date":146,"authored_by":147,"excerpt":148,"flexible":149,"blog_feed":17,"meta":176},"2026-11-02T20:12:21.301Z","2026-11-02T20:13:24.290Z","2026-11-02T20:13:24.258Z","PHP-Security","PHP Security on your Website","2026-11-02","Rosie","AI has spotted PHP vulnerabilities; what will it find next? Was your website affected?",[150,173],{"id":98,"__component":151,"image":152},"flexible.blog-image",{"data":153},{"id":154,"attributes":155},26,{"name":156,"alternativeText":17,"caption":17,"width":157,"height":158,"formats":159,"hash":169,"ext":161,"mime":164,"size":170,"url":171,"previewUrl":17,"provider":46,"provider_metadata":17,"createdAt":172,"updatedAt":172},"PHP Blog.jpg",1600,900,{"thumbnail":160},{"ext":161,"url":162,"hash":163,"mime":164,"name":165,"path":17,"size":166,"width":41,"height":167,"sizeInBytes":168},".jpg","/uploads/thumbnail_PHP_Blog_df6a8075c2.jpg","thumbnail_PHP_Blog_df6a8075c2","image/jpeg","thumbnail_PHP Blog.jpg",3.69,138,3686,"PHP_Blog_df6a8075c2",53.7,"/uploads/PHP_Blog_df6a8075c2.jpg","2026-11-02T20:11:35.024Z",{"id":116,"__component":174,"wysiwyg":175},"flexible.wysiwyg","\u003Cp dir=\"ltr\">You may have seen this in the news recently, but if you haven’t, keep on reading…\u003C/p>\n\u003Cp dir=\"ltr\">For more than a decade, security flaws have gone undetected on much of the internet. AI brought this to light, triggering a global cybersecurity alert. Cybersecurity agencies rushed to contain the fallout, urging website users to check whether their sites were affected and if so, to update the issue.\u003C/p>\n\u003Cp dir=\"ltr\">PHP stands for Hypertext Preprocessor, an open-source, back-end programming language which runs on a web server. In other words, when you visit a site, PHP code collects data and turns it into a page you can read.\u003C/p>\n\u003Cp dir=\"ltr\">Some researchers and organisations disclosed two vulnerabilities within PHP releases over the decade. The technical bugs, identified as CVE-2026-109618 and CVE-2026-109619, were ranked 9.2 out of 10 in severity by researchers. The flaw has been said to affect millions and millions of websites.\u003C/p>\n\u003Cp dir=\"ltr\">The alert happened on 21st October 2026 and disrupted tonnes of services globally. Some sites were even taken offline in other countries. However, many of the sites were back up and running by the next day. \u003C/p>\n\u003Cp dir=\"ltr\">Some experts warned that the issue could leave poorly maintained websites, especially those belonging to smaller businesses with limited security resources, at greater risk.\u003C/p>\n\u003Cp dir=\"ltr\">The PHP Foundation rolled out patches to fix the vulnerabilities that had been lurking in their software for years. Afterwards, the foundation encouraged all users to update immediately. Tech companies also sought quickly to secure all their PHP systems.\u003C/p>\n\u003Cp dir=\"ltr\">This issue affects the back ends of websites and web development processes that are invisible to many users. Meaning most people won't need to take any action themselves. \u003C/p>\n\u003Cp dir=\"ltr\">Reach out to your web host or developer to ensure server-level PHP security patches have been applied. Updating WordPress core or its plugins will not fix PHP-level vulnerabilities. If you manage your own website, I recommend checking whether these fixes are in place.\u003C/p>\n\u003Cp dir=\"ltr\">If you have any questions, feel free to reach out.\u003C/p>\n\u003Cp> \u003C/p>",{"id":177,"title":145,"description":148,"no_index":17,"og_image":178},19,{"data":17},[180,210,241],{"id":27,"attributes":181},{"createdAt":182,"updatedAt":183,"publishedAt":184,"slug":185,"title":186,"published_date":187,"authored_by":147,"excerpt":188,"flexible":189},"2025-12-30T20:51:01.971Z","2025-12-30T20:55:08.429Z","2025-12-30T20:51:05.533Z","Facebook-business-page","How to gain access to your Facebook Business Page","2025-12-30","Want to know more about accessing your Facebook business page? Read more here.",[190,208],{"id":27,"__component":151,"image":191},{"data":192},{"id":193,"attributes":194},25,{"name":195,"alternativeText":17,"caption":17,"width":157,"height":158,"formats":196,"hash":203,"ext":161,"mime":164,"size":204,"url":205,"previewUrl":17,"provider":46,"provider_metadata":17,"createdAt":206,"updatedAt":207},"FB Business Page.jpg",{"thumbnail":197},{"ext":161,"url":198,"hash":199,"mime":164,"name":200,"path":17,"size":201,"width":41,"height":167,"sizeInBytes":202},"/uploads/thumbnail_FB_Business_Page_5f24d79ad6.jpg","thumbnail_FB_Business_Page_5f24d79ad6","thumbnail_FB Business Page.jpg",2.63,2625,"FB_Business_Page_5f24d79ad6",50.95,"/uploads/FB_Business_Page_5f24d79ad6.jpg","2025-12-30T20:47:37.850Z","2025-12-30T20:53:44.684Z",{"id":98,"__component":174,"wysiwyg":209},"\u003Cp dir=\"ltr\">A Facebook page is a valuable way for businesses to connect with current and potential customers, promote offers and discounts, and share important information. In many ways, it acts as an additional storefront for your business. Your Facebook page should be an extension of your website, much like your Google Business Profile, and should always display accurate, up-to-date information so customers can easily contact and engage with your brand.\u003C/p>\n\u003Cp dir=\"ltr\">Perhaps you haven’t needed to market on Facebook recently, or business has been doing well without it. Maybe you’ve tried to access your Facebook business page but haven’t been successful. If so, it’s possible that you’ve lost access to your business’s Facebook page.\u003C/p>\n\u003Cp dir=\"ltr\">A page that hasn’t been active but is still visible to customers can create confusion. Are you under new management? Are you still open? If you haven’t logged in for some time, you may no longer know who the page administrators are.\u003C/p>\n\u003Cp dir=\"ltr\">Losing control of a business page is a bit like locking yourself out of your home. Before calling a locksmith, you search everywhere for the key. Similarly, it’s worth trying password recovery options and contacting former staff members who may still have admin access. If these attempts don’t work, there are still options available.\u003C/p>\n\u003Cp dir=\"ltr\">It’s essential that a senior manager or business owner is listed as an administrator on a Facebook business page to avoid future complications that could jeopardise the business. If former employees are unable to help, you can raise an admin page dispute with Meta. This process allows you to reclaim authority over the page, provided you can supply documentation proving ownership. While it can be time-consuming, it is often successful.\u003C/p>\n\u003Cp dir=\"ltr\">If all else fails, creating a new Facebook business page may be the best option. Encourage customers, followers, and staff to like and follow the new page, begin posting regularly, and report the old page so that Facebook can close it down.\u003C/p>\n\u003Cp dir=\"ltr\">Best of luck, and if you have any questions or need assistance with social media management, please don’t hesitate to get in touch. Properly utilising Facebook’s marketing capabilities is essential for building brand authority and engaging both new and existing customers.\u003C/p>\n\u003Cp> \u003C/p>",{"id":211,"attributes":212},7,{"createdAt":213,"updatedAt":214,"publishedAt":215,"slug":216,"title":217,"published_date":218,"authored_by":147,"excerpt":219,"flexible":220},"2025-04-24T11:03:47.474Z","2025-04-25T19:21:23.454Z","2025-04-24T11:30:55.521Z","Top-Marketing-Tips-for-Start-ups.","Top Marketing Tips for Start-ups","2025-03-16"," I explore the following top tips that can help startups make the most of their marketing efforts.",[221,239],{"id":211,"__component":151,"image":222},{"data":223},{"id":224,"attributes":225},24,{"name":226,"alternativeText":17,"caption":17,"width":157,"height":158,"formats":227,"hash":234,"ext":161,"mime":164,"size":235,"url":236,"previewUrl":17,"provider":46,"provider_metadata":17,"createdAt":237,"updatedAt":238},"Startups strategy.jpg",{"thumbnail":228},{"ext":161,"url":229,"hash":230,"mime":164,"name":231,"path":17,"size":232,"width":41,"height":167,"sizeInBytes":233},"/uploads/thumbnail_Startups_strategy_5def5e6ff5.jpg","thumbnail_Startups_strategy_5def5e6ff5","thumbnail_Startups strategy.jpg",5.84,5840,"Startups_strategy_5def5e6ff5",515.23,"/uploads/Startups_strategy_5def5e6ff5.jpg","2025-04-24T11:01:31.707Z","2025-04-24T11:30:44.284Z",{"id":27,"__component":174,"wysiwyg":240},"\u003Cp dir=\"ltr\" style=\"text-align: justify;\">In today's competitive business landscape, startups face numerous challenges in gaining visibility, attracting new customers, and establishing their brand. Marketing is key in helping startups overcome these hurdles and build a strong foundation for success. However, with limited resources and budget constraints, startups must focus on the most essential marketing strategies. I explore the following top tips that can help startups make the most of their marketing efforts.\u003C/p>\n\u003Cp style=\"text-align: justify;\">\u003Cstrong> \u003C/strong>\u003C/p>\n\u003Col style=\"text-align: justify;\">\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">Define Your Target Audience\u003C/p>\n\u003C/li>\n\u003C/ol>\n\u003Cp dir=\"ltr\" style=\"text-align: justify;\">One of the fundamental pillars of effective marketing is understanding your target audience. Start by conducting thorough market research to identify your potential customers' demographics, preferences, and pain points. By deeply understanding your target audience, you can tailor your marketing messages and strategies to resonate with them more effectively. This knowledge will guide your decisions across various marketing channels, allowing you to allocate your resources wisely.\u003C/p>\n\u003Cp style=\"text-align: justify;\">\u003Cstrong> \u003C/strong>\u003C/p>\n\u003Col style=\"text-align: justify;\" start=\"2\">\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">Develop a Compelling Brand Identity\u003C/p>\n\u003C/li>\n\u003C/ol>\n\u003Cp dir=\"ltr\" style=\"text-align: justify;\">Building a strong and memorable brand identity is crucial for startups to differentiate themselves. Brand identity encompasses your company's mission, values, tone of voice, logo, and visual elements. Craft a compelling brand story that resonates with your target audience, and consistently communicate your brand message across all marketing channels. A strong brand identity will help you build trust, establish credibility, and create loyal customers.\u003C/p>\n\u003Cp style=\"text-align: justify;\">\u003Cstrong> \u003C/strong>\u003C/p>\n\u003Col style=\"text-align: justify;\" start=\"3\">\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">Build an Online Presence\u003C/p>\n\u003C/li>\n\u003C/ol>\n\u003Cp dir=\"ltr\" style=\"text-align: justify;\">In the digital age, having a robust online presence is essential for startups. Create a professional website that showcases your products or services, highlights your brand story, and provides easy ways for visitors to contact you. Leverage search engine optimisation (SEO) techniques to improve your website's visibility in search engine results, and frequently update your website. Establish a strong presence on social media platforms relevant to your target audience, and regularly engage with your followers. Additionally, consider starting a blog or producing valuable content such as videos or podcasts to position your startup as a thought leader in your industry.\u003C/p>\n\u003Cp style=\"text-align: justify;\">\u003Cstrong> \u003C/strong>\u003C/p>\n\u003Col style=\"text-align: justify;\" start=\"4\">\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">Embrace Content Marketing\u003C/p>\n\u003C/li>\n\u003C/ol>\n\u003Cp dir=\"ltr\" style=\"text-align: justify;\">Content marketing is a powerful strategy for startups to attract, educate, and engage their target audience. Develop a content marketing plan that includes creating high-quality, informative, and shareable content. This could include blog posts, whitepapers, case studies, infographics, or videos. By providing valuable content, you establish your startup as a trusted resource, build brand awareness, and generate leads. To maximise reach, distribute your content through various channels, including your website, social media platforms, and email newsletters etc.\u003C/p>\n\u003Cp style=\"text-align: justify;\">\u003Cstrong> \u003C/strong>\u003C/p>\n\u003Col style=\"text-align: justify;\" start=\"5\">\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">S.M.A.R.T Goals\u003C/p>\n\u003C/li>\n\u003C/ol>\n\u003Cp dir=\"ltr\" style=\"text-align: justify;\">No matter the size of your business, having SMART, Measurable, Achievable, Relevant and Timely objectives is a great way to keep your business aligned. Firstly, planning these out allows you to assess your strengths and weaknesses. Secondly, it drives motivation to succeed. This tool enables your business to remain focused, and if they go off track, you can always reevaluate these goals. It’s a good idea to write these down, share them with your teams, regularly monitor and evaluate them and celebrate the small wins.\u003C/p>\n\u003Cp style=\"text-align: justify;\">\u003Cstrong> \u003C/strong>\u003C/p>\n\u003Col style=\"text-align: justify;\" start=\"6\">\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">Optimise for Mobile\u003C/p>\n\u003C/li>\n\u003C/ol>\n\u003Cp dir=\"ltr\" style=\"text-align: justify;\">With the increasing usage of smartphones, optimising your marketing efforts for mobile is vital. Ensure your website is mobile-friendly, with a responsive design that adapts to different screen sizes. Consider accessibility, as we are all different and don’t see or hear things the same as everybody else. Mobile optimisation also applies to your email marketing campaigns, social media posts, and any other marketing materials you create. By providing a seamless mobile experience, you can reach and engage with your target audience more effectively.\u003C/p>\n\u003Cp style=\"text-align: justify;\">\u003Cstrong> \u003C/strong>\u003C/p>\n\u003Cp dir=\"ltr\" style=\"text-align: justify;\">\u003Cstrong>Conclusion\u003C/strong>\u003C/p>\n\u003Cp dir=\"ltr\" style=\"text-align: justify;\">Marketing is an essential aspect of building a successful startup. By implementing these critical marketing strategies, you can effectively reach your target audience, build brand awareness, and gain a competitive edge. Remember, it's crucial to continually evaluate the performance of your marketing efforts and adjust your strategies accordingly. With a well-defined target audience, a compelling brand identity, a strong online presence, and goals at the forefront of your mind, your business should do well.\u003C/p>\n\u003Cp style=\"text-align: justify;\"> \u003C/p>",{"id":133,"attributes":242},{"createdAt":243,"updatedAt":244,"publishedAt":245,"slug":246,"title":247,"published_date":248,"authored_by":147,"excerpt":249,"flexible":250},"2024-10-20T19:41:10.076Z","2024-10-23T19:44:21.110Z","2024-10-20T19:41:38.894Z","why-your-business-needs-reviews","Why your Business Needs Reviews and How to Get Them","2024-08-15","Did you know that 49% of consumers trust online reviews as much as personal recommendations from friends and family, meaning we trust 1 out of 2 people we have never met in our life.",[251,253],{"id":211,"__component":174,"wysiwyg":252},"\u003Cp dir=\"ltr\">Did you know that \u003Ca href=\"https://www.brightlocal.com/research/local-consumer-review-survey/\" target=\"_blank\" rel=\"noopener\">49% of consumers trust online reviews\u003C/a> as much as personal recommendations from friends and family, meaning we trust 1 out of 2 people we have never met in our life. Crazy right?!\u003C/p>\n\u003Cp dir=\"ltr\">No one particularly enjoys asking for a business review but we must do. Customers are becoming more discerning and want to be informed before making a purchase, especially online. Over \u003Ca href=\"https://www.brightlocal.com/research/local-consumer-review-survey/\" target=\"_blank\" rel=\"noopener\">99.9% of customers read reviews when they shop online\u003C/a>. 96% of customers specifically look for negative reviews. People trust what others have to say about a product, service or business overall. A higher number of reviews is a testament to a business's credibility and popularity; meaning quantity does matter.\u003C/p>\n\u003Cp dir=\"ltr\">Here are some reasons why reviews are important for your business:\u003C/p>\n\u003Col>\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">Credibility\u003C/p>\n\u003C/li>\n\u003C/ol>\n\u003Cp dir=\"ltr\">When reviews are credible, they have the power to influence customer decisions, enhance a business's reputation, and build long-term trust with its audience.\u003C/p>\n\u003Col start=\"2\">\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">Honest Feedback\u003C/p>\n\u003C/li>\n\u003C/ol>\n\u003Cp dir=\"ltr\">Reviews provide a platform for customers to leave their reviews honestly. Whether the reviews are positive or negative, they help a business know where to improve.\u003C/p>\n\u003Col start=\"3\">\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">Rankings\u003C/p>\n\u003C/li>\n\u003C/ol>\n\u003Cp dir=\"ltr\">External sites such as Google Business Profile and Glassdoor contribute to your rankings online. If you have more positive reviews this could boost your visibility in search engine ranking pages.\u003C/p>\n\u003Col start=\"4\">\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">Competitive Advantage\u003C/p>\n\u003C/li>\n\u003C/ol>\n\u003Cp dir=\"ltr\">Having lots of positive reviews contributes to your success and sets you apart from your competitors. For example, if you get reviews emphasising the same thing like ‘I received my order quickly’ this can be your USP.\u003C/p>\n\u003Col start=\"5\">\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">Social Confidence\u003C/p>\n\u003C/li>\n\u003C/ol>\n\u003Cp dir=\"ltr\">Reviews can build a solid foundation with new customers as they demonstrate that real people have liked and used your products or services. They provide social confidence to those looking to use your product or service.\u003C/p>\n\u003Col start=\"6\">\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">Marketing Material\u003C/p>\n\u003C/li>\n\u003C/ol>\n\u003Cp dir=\"ltr\">Reviews are valuable marketing tools. Positive feedback can draw in new customers by highlighting your business's strengths, such as outstanding customer service or distinctive offerings. You can then showcase the testimonials on your website, include them in your business proposals and use them in your marketing material.\u003C/p>\n\u003Col start=\"7\">\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">Creates Engagement\u003C/p>\n\u003C/li>\n\u003C/ol>\n\u003Cp dir=\"ltr\">You can respond to your reviews whether positive or negative. This shows that you value customer feedback and are willing to address any concerns. This builds customer trust and loyalty.\u003C/p>\n\u003Ch2 dir=\"ltr\">How to Gather Reviews\u003C/h2>\n\u003Cul>\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">Ask Nicely\u003C/p>\n\u003C/li>\n\u003C/ul>\n\u003Cp dir=\"ltr\">Be polite but ask nicely when asking customers for reviews. Make it clear that their feedback is valuable to your business.\u003C/p>\n\u003Cul>\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">Incentivise Customers\u003C/p>\n\u003C/li>\n\u003C/ul>\n\u003Cp dir=\"ltr\">You could offer customers discounts or gift vouchers to incentivise them to leave a review. However, be mindful not to violate the policies of the review platform.\u003C/p>\n\u003Cul>\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">Make it Easy\u003C/p>\n\u003C/li>\n\u003C/ul>\n\u003Cp dir=\"ltr\">You want to make this process as simple as possible, meaning providing customers with a direct link to the review platform online. This increases the likelihood of them leaving a review.\u003C/p>\n\u003Cul>\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">Engage with Customers\u003C/p>\n\u003C/li>\n\u003C/ul>\n\u003Cp dir=\"ltr\">Encourage customers to share their experiences and opinions. Let them know their feedback is important and that you value their input.\u003C/p>\n\u003Cp dir=\"ltr\">In conclusion, reviews are an important aspect of your business's online visibility and reputation. They help you find ways to improve, attract new customers and build trust. Do not hesitate to ask for reviews and actively use them strategically within your marketing efforts. \u003C/p>\n\u003Cp dir=\"ltr\">When asking for a review you could send a direct link to make it easier for those to leave you a review, for example here is a link to Strawberry Blonde Marketing’s \u003Ca href=\"https://g.page/r/CS2MBcS-IEevEBM/review\">Google Business Profile page\u003C/a> - If you enjoyed this blog post, please do not hesitate to leave a quick review! It will be much appreciated.\u003C/p>\n\u003Cp> \u003C/p>",{"id":133,"__component":151,"image":254},{"data":255},{"id":256,"attributes":257},22,{"name":258,"alternativeText":17,"caption":17,"width":157,"height":158,"formats":259,"hash":266,"ext":161,"mime":164,"size":267,"url":268,"previewUrl":17,"provider":46,"provider_metadata":17,"createdAt":269,"updatedAt":270},"Reviews.jpg",{"thumbnail":260},{"ext":161,"url":261,"hash":262,"mime":164,"name":263,"path":17,"size":264,"width":41,"height":167,"sizeInBytes":265},"/uploads/thumbnail_Reviews_a77978f28f.jpg","thumbnail_Reviews_a77978f28f","thumbnail_Reviews.jpg",4.43,4430,"Reviews_a77978f28f",582.2,"/uploads/Reviews_a77978f28f.jpg","2024-10-20T19:34:47.534Z","2024-10-20T19:47:01.694Z",1793650470354]